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Under the Hood with Zynga’s CSR Racing 2 AR Mode



Start your engines! Beginning today, CSR2 fans can now experience their favorite drag racing game in a brand-new way with the launch of CSR2 AR Mode.

Designed with Apple’s ARKit and exclusively available for iPhone and iPad with iOS 11, starting today, players can bring their dream car garage to life like never before, interacting with their vehicle collection in stunning 3D within real world environments.

Since debuting in June 2016, CSR2 has pioneered innovation in the mobile Racing category – delivering the most authentic vehicle and drag racing experience to car lovers around the world. Working closely with all auto manufacturers featured in-game, every vehicle in CSR2 has been meticulously recreated, with precise attention paid to every aspect of the customization experience, from paint colors and finishes to interior leather colors and trims.

Taking the authenticity one step further, CSR2’s AR Mode introduces a next-generation car interaction experience, allowing players to scale their vehicle to showroom specs, place and reposition their supercar in a real-world environment, share their creation on social media in life-like scale and much more.

Built with Apple’s ARKit and Unity’s AR platform, CSR2’s AR Mode includes innovative features such as:

  • Enhanced Supercar Interaction: Category-leading levels of vehicle interaction with the ability for players to explore every aspect of their dream car, including opening all doors, hoods and trunks; experimenting with spoiler options; inspecting the engine; and stepping inside their computer generated vehicle.
  • Authentic Vehicle Lighting: As the only mobile Racing game to support physically-based shading, CSR2’s AR Mode allows players to layer reflections on their vehicle by applying a selection of reflection cubemaps.
  • Customizable Vehicle Scale: Adaptable to a variety of environments, players using AR Mode can experience their dream vehicles in real-world or model scale – enabling a variety of ways to experience their dream garage in AR.
  • Enhanced Social Sharing: An in-game camera feature gives players the ability to capture their favorite supercar via photo and video in real-world environments to share across their own social media channels.

CSR2 AR Mode is currently available in CSR2 on the App Store for iPhone and iPad. For more information about CSR2, visit the game’s community channels on FacebookTwitterInstagram and YouTube.

See you on the streets!


May the Best Friend Win! Words With Friends 2 Launches Worldwide



Attention Wordies! We’re excited to announce the launch of Words With Friends 2, a next-generation take on the world’s most popular mobile word game today on the App Store for iPhone and iPad and on Google Play for Android devices.

Since launching in 2009, Words With Friends has been installed more than 250 million times and is one of the App Store’s Top 10 free games of all time, with an estimated 57 million active Words With Friends matches being played around the world at any given moment. Words With Friends 2 pairs the classic gameplay of Words With Friends with the top features requested from the Words With Friends player community, including an AI bot-powered Solo Challenge, team versus team Lightning Round and enhanced Social Dictionary.

Highlighted by a refreshed, modern look and feel, Words With Friends 2 showcases top player-requested features that enhance the classic gameplay and immersive social experience of Words With Friends including:

Solo Challenge: Powered by the latest AI technology, WordMaster bots help players develop their strategic skills by advancing through a ladder of increasingly tough matches. Through rapid, real-time gameplay, Solo Challenge features a personalized playing experience, ensuring wordies are properly challenged in the ultimate battle of man versus machine.

Lightning Round: A first-ever synchronous multiplayer feature, Lightning Round introduces a brand-new way to experience the beloved gameplay of Words With Friends faster and more competitive than ever before. For the first time ever in Words With Friends, players will be able to play against more than one person in the same match by joining teams of five in a rapid-fire wordplay faceoff.

Boosts: From previewing all possible tile placements in Word Radar to uncovering the best word choice after you’ve made your move with Hindsight, the boosts in Words With Friends 2 are designed to continually build gameplay strategy and vocabulary, helping even the most accomplished player increase their word score.

Social Dictionary: Inspired by the over 5,000 new word requests submitted by players every day, Words With Friends recently launched the Social Dictionary, adding more than 50,000 new words in-game. Words With Friends 2 enhances the Social Dictionary with in-depth stats allowing players to see how they match up against opponents and the rest of the wordie community in mastering the newest Social Dictionary additions.

Words With Friends 2 is now available to download and play for free today on the App Store for iPhone and iPad and on Google Play for Android devices.

May the best friend win!

Words With Friends 2 Lobby Screenshot

Lightning Round Gameboard Screenshot

Social Dictionary Screenshot

Solo Challenge Ladder Screenshot


Words With Friends W-E-R-Ks Player and Pop Culture-Inspired Lingo into All-New Social Dictionary


In honor of Words With Friends 8th anniversary, we’re excited to announce the launch of the Words With Friends Social Dictionary – introducing 50,000 new words into the world’s most popular mobile word game. Inspired by players and the best of pop culture, the Words With Friends Social Dictionary gives fans of the iconic word game more ways to play than ever before.

In response to the thousands of new word requests submitted by players in-game every day, the brand-new Social Dictionary incorporates the top player and pop culture inspired words into Words With Friends in the largest dictionary update in the game’s history. Starting today, players will see several of their highly-requested words including Delish, Queso and Wordie in the new Social Dictionary, as well as high scoring additions like Abbozzo, Bajada and Oxazolone.

Alongside the top fan picks, the Social Dictionary includes new pop culture playable words such as:

  • Bae
  • Bestie
  • BFF
  • Fitspo
  • FOMO
  • Hangry
  • Kween
  • Smize
  • TFW
  • Turnt
  • Werk
  • Yas

Celebrating its 8th anniversary this year, Words With Friends has been installed more than 200 million times and is one of the App Store’s Top 10 free games of all time. Additional anniversary game stats that equates to eight years of wordplay include:

  • In 2017, an estimated 57 million active Words With Friends games are being played around the world at any given time
  • 555 billion letters have been played since Words With Friends launched in 2009
  • The most played word, used more than 306 million times from 2016 – 2017 alone, goes to the two letter champion, Q-I
  • Top requested words around the world include He (Spanish), Yen (German), Won (French), and Ja (Portuguese)
  • In the longest distance single match, players were separated by 20,000 kilometers – nearly 4 times the distance from California to New York

Check out the all-new Social Dictionary today in Words With Friends on the App Store and Google Play.

May the best friend win!