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More on how virtual goods can help the world

by on April 12, 2010

Here’s a post on the Mother Nature Network from Karl Burkhart saying “Farmville proves that
digital goods could well be the most powerful tool for nonprofit funding” Thanks Karl–how very visionary your pronouncement was a few years ago. I hope you see more and more of this come to fruition very soon–not only with Zynga, but with other players in the space as well.

A few years ago I made a pronouncement on a social media panel that digital
goods would redefine the way we do charitable giving online. Needless to say,
there were snickers. After all, how could “throwing a beer” at
someone or giving someone a “fluffy kitty” for their birthday really
amount to anything, especially at a $1 price point. 
But now thanks to Zynga I can safely say my pronouncement has been confirmed.
After writing the article last month on digital farming, I checked in with
Farmville creator Mark Pincus and he stated that to date virtual farmers had
purchased $700,000 worth of “Sweet Corn” seeds, the proceeds of which
go to feed children in poverty-stricken Haiti.

As someone who helps nonprofits create online funding campaigns, this is a
Moses-parting-the-seas kind of success which just a year ago would have been
almost impossible to imagine. It will be interesting to see where Zynga goes
from here. There is no doubt a new philanthropic wellspring has been located!

If you haven’t purchased your sweet corn yet, today is the last day. Learn more
about Sweet Seeds for Change on Facebook

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