Zynga Gets Friendly with Newtoy Acquisition
I’m pleased to be the first to let you know that we’re announcing a new addition to the Zynga family. Today we are officially acquiring Texas-based game development company Newtoy, makers of the popular Games with Friends franchise.
With an incredible team of industry veterans, hit games, and a community of highly engaged players, Newtoy has exploded onto the scene as a leader in mobile social games. Through their games like Words With Friends, Chess With Friends and We Rule, Newtoy has an incredibly strong mobile presence.
Newtoy’s employees will be immediately integrated into the Zynga family as The Zynga With Friends Studio, based in McKinney, Texas. Newtoy founders and brothers Paul and David Bettner will join Zynga as VP and GM of the Zynga with Friends studio and studio director respectively, while co-founder Michael Chow will join as director of operations.
At Zynga we’re building the most fun, most social games available to anyone on any platform. We expect The Zynga With Friends Studio to deepen our bench of seasoned game industry veterans and join our existing teams to broaden our scope of mobile game development.
As many of you know that are addicted to their games (myself included) The Games with Friends franchise has created a new model for how ultra-casual, highly accessible games appeal to massive audiences. We look forward to building on the brand legacy created by the Newtoy team and developing The Zynga with Friends franchise for consumers around the world.
Please join us in giving a warm welcome to our new The Zynga with Friends Studio team!