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So the Biggest Pop Icon in the World Walks onto a Farm…

by on May 17, 2011

As you may have heard, last week we announced a partnership between Zynga and Lady Gaga to launch a first-of-its kind program that brings little monsters across the world a new and playful way to connect with the pop icon like never before – on a Farm! Interested FarmVille players will be able to listen to select tracks from Lady Gaga’s upcoming album “Born This Way” before it hits stores on May 23.

The program launched today with several Zynga firsts, so get your paws up and get ready to play!

GagaVille – a neighboring farm in FarmVille: You won't find any flannels and overalls on this farm! Inspired by Lady Gaga’s unique style, this magical crystal paradise gives you exclusive access to an un-released song from “Born This Way” every day from May 17 through May 19, and a hand-picked selection of songs from the album on May 20 through May 23. 

Gagaville

$25 Zynga Game Cards – plus a chance to win a day “On the Set with Gaga”: Bundled with a free download of the “Born This Way” album plus exclusive bonus tracks and an exclusive Lady Gaga unicorn for FarmVille, this game card also gives you a chance to be one of seven lucky little monsters to win a day on the set of Lady Gaga’s next music video shoot wherever it may be.  This is the first time Lady Gaga has opened her set to fans. This game card offer is available exclusively through Best Buy US/Canada and you can get yours here. Stay tuned for the Zynga/Gaga game card offer for international players.

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Words With Friends – “Words with Gaga” Sweepstakes: Play the special Gaga word of the day on the free version of Words With Friends for your chance to win a signed album and concert tickets to see Lady Gaga perform. Find out the word daily on Gaga’s or Zynga’s Facebook page. Today’s word is “MARRY” inspired by “Marry the Night”, a song from the new album. 

MARRY

Lady Gaga Virtual Items on RewardVille: Log onto RewardVille.com to redeem zCoins for limited edition virtual items inspired by Lady Gaga for the Zynga games you love to play, including: CityVille, FrontierVille, FarmVille, Mafia Wars, Zynga Poker, Café World, Treasure Isle, YoVille, PetVille, and Vampire Wars.

From the beginning, we saw that Gaga is as passionate about her fans as Zynga is about our players. As a company we are focused on inventing new ways to entertain and surprise our players, and with Lady Gaga, we found a partner who is revolutionizing the industry not only through her music and expression, but also through new ways of connecting with her fans.

We’re excited to work with Lady Gaga on this unique celebration of her “Born This Way” album launching on May 23 and we truly hope that our players and little monsters everywhere enjoy the magical world we’ve created together.

Check it out here and let us know what you think!

Zynga Goes Gaga!

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