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Crowns, Characters and Chivalry – Welcome to CastleVille

by on November 14, 2011

Zynga’s giving you the keys to the castle today. No, we don’t mean a trip to the Florida Keys or a jaunt to the United Kingdom. We’re giving you CastleVille! Available today at apps.facebook.com/castleville, Zynga players – peasants, princesses, pirates and all – will get a chance to build the castle of their dreams and, wait for it, create their own happy ending.

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Once immersed in the beautiful, medieval world that is CastleVille, players will find an engaging storyline, touch of fantasy, playful and memorable characters, and to round it out, a completely new reputation system to unlock new actions. And the story doesn’t end there, players choose their own path in the game by meeting new and different characters, tending to their every wish and command (we at Zynga like to call those quests) and exploring mysterious areas. The game includes a variety of fun things to keep players up to their crowns in carriages and dungeons, including:

  • Create Your Castle: Express yourself by creating your own magic kingdom and show it off to all your friends.
  • Collaborative Crafting: Don’t just visit your buddy’s kingdom – help give them a happy ending! Collaborate with friends to craft art, armor and portions to help each other on your epic journey, and even beg, borrow and steal (er, trade) goods to strike up the best deal.
  • Love Thy Neighbor: A brand new reputation system gives you more reasons to be friendly. Reputation points unlock new actions such as trading, new items you can find in the bazaar, and new expansions. The more social you are, the more reputation points you earn and the faster you can progress in the game.
  • Explore the World: Choose your path to discover mysterious locations, rare finds and even reveal hidden characters.
  • Characters with Character: Meet new characters, including Yvette (a beautiful maiden), George (the village Viking), Sonja (sexy pirate with a great booty…pirate’s booty), Rafael (a playboy woodsman who can’t keep his shirt on…classic woodsman) and Tom (the rough dragon slayer).

And in case you’ve been living under a drawbridge that past two years, the “Ville” franchise has made quite a name for itself. From plowing through the farm, to foraging on the frontier, and constructing a city, we like to think that CastleVille takes the best of what FarmVille, FrontierVille and CityVille has to offer, and opens a new door in social for the “Ville” franchise. This is Zynga’s first game to launch out of Zynga Dallas, and really brings the production value to a place like never before. Not only is there a new level of storytelling with an engaging storyline, but the beautiful art and animation really bring the scenery to life. And we don’t just mean visually. The game includes an original music score recorded by a 75-piece orchestra and full choir. Hallelujah!  

Feeling a little chivalrous? Zynga also launched a first-of-its kind Zynga.org partnership with a game at launch. Players don’t have to steal from the rich to help out those in need, one can help by simply liking the CastleVille Facebook fan page here! Once the fan page hits 5-million likes, Zynga.org will contribute contribute $40K, $30K and $20K to Direct Relief, Save the Children and Water.org with our players deciding where the money goes – as their votes determine which organization takes home the top prize. We’re also donating an automatic $10K, to be given to Direct Relief’s Community Health Clinic, an organization in Dallas, TX, to celebrate CastleVille as the first game to launch out of our Zynga Dallas studio.

Play here today in 17 languages, and build the castle of your dreams. Happy, happy endings. 

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