Zynga Begins Promoting Platform Partners to its Players; Kicks Off with Row Sham Bow
Starting today, we’ve begun testing an important piece of the Zynga Platform for our partners: promoting platform partner games on our network.
You’ll notice Woodland Heroes, an awesome social game developed by Row Sham Bow, looks a little different today. We’ve begun adding Woodland Heroes to select Zynga games via our zBar, the bar that sits above Zynga games on Facebook and promotes other games in our network. Row Sham Bow’s also added Zynga’s zBar across the top of Woodland Heroes to help its players discover even more games.
It’s important to remember that our partner promotion is in beta, and it’s a very early phase of the program. We intend to drive traffic and test promotions in ways that ensure the best experience for players and our partners. It’s also an area we’re continuing to work with our partners to refine. Driving players to try out new social games is one thing, but the trick is making sure they stick around; that’s where some of our upcoming tools to increase social engagement come in. In March, we announced some of these tools as part of the Zynga Platform.
This also marks just the start of traffic and revenue generating tools that we’re implementing for Zynga Platform partners. We’ll soon roll out more promotions across our network for some of our other early partners, so stay tuned.
We want to build the best destination for play – for both players and the entire ecosystem. If you’re a developer and interested in the Zynga Platform, head over to our developer page to drop us a line.