Speeding Towards Hunger’s Finish Line
In FarmVille, our players build their farms their way. Veritable groves of fruit trees, lush rows of crops, happy roaming animals. The best part of FarmVille – you can share and enjoy it with your friends and family.
If the more than 300 million FarmVille farms were real, we’d have a farm for nearly each person in the United States. In spite of this “virtual” bounty, hunger is still a real issue for millions of Americans, including nearly 9 million older Americans.
We’re proud to announce that Zynga has teamed up with the Drive to End Hunger campaign in their efforts to reduce hunger among older adults. Together with Drive to End Hunger supporter Jeff Gordon, four-time NASCAR Cup Series champion, Zynga, NASCAR and the AARP have announced two exciting initiatives to help address this issue.
Starting today, FarmVille players can support the campaign through the purchase of two in-game virtual goods: the Drive to End Hunger No. 24 Tractor and the Drive to End Hunger Grocery Tree – 100% of the proceeds will go directly to AARP Foundation’s Drive to End Hunger.
Since the launch of Drive to End Hunger, the initiative has donated more than 12.9 million meals, and Zynga is honored to be joining the cause. Since 2009, hundreds of thousands of Zynga players have made charitable contributions through Zynga games for those in need around the world and through Zynga.org, Zynga players have raised $13 million for world social causes.
Additionally, Jeff Gordon will be driving the No. 24 Drive to End Hunger Chevrolet tomorrow at the NASCAR Sprint Cup Series in Bristol, TN. Cheer on Jeff and keep an eye out for your favorite FarmVille characters on No. 24 as it speeds by.
Start your (tractor) engines, and let’s leave senior hunger in the dust! Play FarmVille at http://apps.facebook.com/farmville/.