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Words With Friends Goes P-I-N-K for Breast Cancer Awareness Month

by on September 30, 2013

Think P-I-N-K – Bloomingdale’s and Zynga are partnering to give Words With Friends a month-long pink makeover! Starting today through the end of October, players can spell their support for breast cancer research each Monday and Wednesday by playing mini-games on special edition Words With Friends game boards featuring Pink Partners Elizabeth Hurley, Donna Karan, Bobbi Brown, Marisa Acocella Marchetto, Tory Burch, Nicky Kinnaird, and Bob Carey. Play the games to solve each partner’s chosen word and help Zynga spread A-W-A-R-E-N-E-S-S to its millions of Words With Friends players worldwide.

Bloomingdales WWF Mini Game - Elizabeth Hurley

Bloomingdale’s and Zynga are also offering an exclusive Words With Friends “Fight to Win” tee by Aqua punctuated with “QI” letter tiles. A Chinese term for life force and vital energy, “QI” is the most played word on Words With Friends with over 750,000 plays per day. Play “QI” in a mini-game during October and you’ll find a fun message! The tee will be available exclusively at Bloomindale’s stores and bloomingdales.com/pinktee starting today through October 31st. Retailing for $24, $8 from every shirt purchased will be donated to fund research, support, and awareness programs at The Breast Cancer Research Foundation.

Words With Friends Breast Cancer Awareness Cancer Awareness

Launched in 2009 and recently named by Apple as the App Store’s #1 free game of all time, Words With Friends remains one of the most popular online word games with an estimated 55 million matches being played around the world at any given moment. Words With Friends is available to download for free from the App Store, Google Play, Facebook, Windows Phone, the Amazon Kindle Fire, and Barnes and Noble NOOK. Show your support and P-L-A-Y today!

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