Zynga enters into mobile Action Strategy category with the new Empires & Allies
Target Locked! Today Zynga is excited and proud to announce its entry into the mobile Action Strategy category with an early beta of a new mobile game: “Empires & Allies”.
Action Strategy is one of the most popular categories on mobile. The beta of new “Empires & Allies” marks the first step for Zynga and its commitment to this category throughout 2015. The experienced team, led by veteran RTS developers, is excited at the huge opportunity to innovate and redefine what players expect from a mobile strategy game.
The new “Empires & Allies” completely reimagines the brand for today’s mobile audience based on player feedback and insights the team has learned over the years. Players want to immerse themselves in a realistic modern military strategy game on mobile – one that puts them in control of their army with more choice and strategy on how best to use the weapons of modern war – and this is the foundation of the new “Empires & Allies”.
“Empires & Allies” is now in its initial geo-lock beta release and is set to launch worldwide in early 2015. During the first few weeks and months of geo-lock beta, the team will listen to and improve the game based on live player feedback while also actively adding new features and gameplay.
We’ll have more news coming soon on the new “Empires & Allies” in the coming months. Stay tuned for the latest updates for “Empires & Allies” by liking us on Facebook, and be sure to text* “TANK” to 99642 (inside U.S.) or to 1-650-763-2417 (outside U.S.) to receive a link and be one of the first to play at worldwide launch.
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