The Titans Are Coming: A First Look at Dawn of Titans from NaturalMotion
Today marks an exciting day for NaturalMotion. Since joining Zynga in 2014, we have been heads down focused on creating new games in new categories. Today we are proud to share an early look at Dawn of Titans, the first new game in our 2015 pipeline and the first product for NaturalMotion in the mobile Action Strategy category.
Dawn of Titans embodies all the reasons why we love to make games at NaturalMotion. In short, we aim to create experiences that truly ‘wow’ players. We pride ourselves on doing the hard things – the things that do not seem possible. And like many of our games – Clumsy Ninja, CSR Racing – Dawn of Titans began with us asking what was possible to deliver on a mobile device.
We started with a few questions: is it possible to create believable, epic battles with several thousand units, all fighting in real-time, that you control at your fingertips? Can we use our technology, which has been used by notable theatrical blockbusters and console games over the last decade, to deliver an experience that feels real and reacts to every touch? And would it be possible to deliver this epic experience in an accessible mobile session, one that passes our “Starbucks line test” for accessibility? The answer is, yes. And we are proud to say that it is possible to wage war on a mobile device with thousands of archers, pike men, militia, warriors and Titans in the time it takes a barista to make a macchiato.
In Dawn of Titans, players are immersed in a breathtaking, high fantasy world as they lead Titans into epic battles with thousands of soldiers. Players build their kingdoms to fuel their army, raise Titans and fight battles at epic scale to capture territory. The Dawn of Titans experience is set within a kingdom that looks, feels and sounds real. Our team has designed every element of Dawn of Titans – from the trees, to the waterfalls, to the Titans, to the battles – to push the edge and create an entertainment experience that we believe supersedes anything found today in the Action Strategy category.
Powering Dawn of Titans is NaturalMotion’s mobile technology and toolset that creates unprecedented visuals, animation and depth-of-gameplay. Echo, Dawn of Titans proprietary engine, enables the game to feature thousands of units on-screen to achieve epic battles and run smoothly on mobile devices. In addition to Echo, Titans and troops are brought to life with our Morpheme animation engine, giving in-game Titans and characters dynamic and unique, lifelike movements.
In the coming weeks, Dawn of Titans will enter its first of many geo-lock phases. We will be listening closely to consumer feedback as we slowly ramp our testing across geographies and devices. We expect Dawn of Titans to launch globally later this year on mobile devices worldwide.
As we have said before, the winning aspiration for Zynga and NaturalMotion is to be the at-scale industry leader delivering more hits across more categories than the competition. Given the popularity of the mobile Action Strategy category with consumers, we are excited by the opportunity to redefine what players expect from a mobile Action Strategy game.
Stay tuned for more, and thank you to the entire teams at NaturalMotion and Zynga that are working hard to bring Dawn of Titans to life.
-Torsten Reil, CEO, NaturalMotion