Zynga Joins in the Fight for an AIDS-Free Generation through Games for (RED)
Over the past 7 years, millions of our players have shown the power of social games as a platform for delivering positive impact. We believe that games, and those who play them, can truly make the world a better place. We’re proud to announce that we’ve partnered with the App Store and (RED) to raise awareness and funds to support the global fight against AIDS through the Games for (RED) campaign.
Starting today through Tuesday, December 6, FarmVille: Tropic Escape and CSR Racing 2 (CSR2) are featured in the Games for (RED) collection, giving players the opportunity to purchase special, limited edition in-game items on iOS devices. For each purchase, 100% of the proceeds will go to the (RED) Global Fund to fight AIDS.
Bugatti Chiron (RED) Edition Races into CSR2
Making its debut in the #1 Racing Game on mobile, CSR2 players can now purchase a unique rare car, the Bugatti Chiron (RED), which has been specially created by the design team at Bugatti. As one of the fastest Tier 5 cars available in CSR2, the Bugatti Chiron (RED) gives racers access to a variety of (RED) race events with rare prizes. To thank them for supporting Games for (RED), CSR2 players will receive a daily (RED) crate containing Bugatti fusion parts and rewards.
“We’re thrilled to partner with the CSR2 team in delivering a special-edition Bugatti Chiron for this year’s Games for (RED) campaign,” said Dr. Stefan Brungs, Bugatti Automobiles S.A.S. “We were inspired by the theme of Heroes to create a truly unique, bespoke version of the Bugatti Chiron that millions of players around the world can only experience in CSR2. We’re excited to not only bring the Bugatti Chiron (RED) to one of the most popular Racing Games on mobile, but to join in the global effort to deliver the first AIDS-free generation by 2020.”
Leo the Lifeguard Comes Ashore in FarmVille: Tropic Escape
Starting today, players in FarmVille: Tropic Escape can welcome Leo the Lifeguard to their tropical island getaway. The brother of FarmVille: Tropic Escape’s resident surfer girl Chloe, Leo is dedicated to saving lives and has come to rescue guests at the Coral Reef. Lucky, his specially-trained rescue parrot and trusty sidekick, alerts Leo to swimmers in trouble across the island.
As part of the Games for (RED) campaign, players can send Leo to landmarks for rare items, such as seashells and vanilla. In addition, Lucky brings players special in-game prizes and advantages with every feeding. Island inn owners can also find special Games for (RED) mystery chests along their beachfront to unlock exclusive tropical-themed decorations and rewards.